Neville Medhora built a thriving creator business teaching copywriting and curating marketing inspiration. Here’s how Kit’s automations help him scale revenue while spending holidays with family instead of frantically writing emails.
At a glance: Neville Medhora’s email automation results
The challenge: A creator business that required constant presence
Picture this: It’s Thanksgiving. Your house is full—nieces, nephews, dogs weaving between everyone’s legs.
The kind of chaos that makes great memories. Except you’re upstairs, staring at your laptop, racing to finish a Black Friday email sequence that’s supposed to launch tomorrow.
This was Neville Medhora‘s reality for years.
I’ve been in that spot where I’m at home with my family, with nieces and nephews and dogs and stuff like that. And I’m having to work when I don’t want to work.
The irony wasn’t lost on him. He’d built a successful business teaching people how to write compelling emails. His Copywriting Course had become his main income source. SwipeFile.com—his curated collection of the world’s best marketing—was growing steadily. Consulting clients kept calling.
But success came with a trap: Q4, when everyone needed help with holiday promotions and year-end campaigns, was both his busiest revenue season and the time he most wanted to be present with family.
“I love spending time with family. I have a big family,” says Neville. “Basically all of Q4 gets crazy for us. The last thing I want to be doing is sending out my Black Friday emails right then.”
And it wasn’t just the holidays. Maintaining a weekly newsletter—the engine that drove 90% of his sales—meant constantly creating. “Everyone wants to start a newsletter, but a lot of people start it and then kind of stop after they realize it is difficult.”
Some weeks, inspiration flowed. Other weeks? Not so much. “Some days I’m just not in the mood to be creative,” he says.
But his 42,000 subscribers still expected to hear from him. And if he didn’t show up in their inbox consistently, his open rates would tank. Sales would drop. The business would suffer.
He had built a business a powered by email—but without email automation, it demanded constant manual effort.
Neville needed a way out of this cycle. A way to maintain the quality and consistency his audience expected without being chained to his desk every single week.
The breakthrough: Turning his best content into email automations
The solution came from an observation about his own content. Neville had been writing about copywriting for over a decade. Some articles fell flat. But others? People loved them. They’d share them, reference them, ask about them months later.
Articles like “How to become a copywriter and is it worth it?”—a comprehensive deep dive into salaries, career paths, and realistic expectations. Or his contrarian take on what copywriters should actually learn (hint: it’s not just writing).
They were “banger material,” as Neville calls them. Pieces that took weeks to create but resonated for years.
And then it hit him: What if every new subscriber got these greatest hits automatically? Not eventually, if they happened to stick around long enough. But immediately. Systematically. Guaranteed.
I was just front-loading with all my good stuff. And that made my open rate higher. That made my close rate higher because people liked all my stuff.
This wasn’t a new concept. It was an autoresponder packed with value, or what we now call a welcome sequence. But Neville saw it differently. This wasn’t just about saying “thanks for subscribing” or relying on your standard evergreen email automation, or welcome sequence strategy.
It was about building a relationship by showing up with his absolute best from day one.
The mistake he’d made before (and how he fixed it with the email automation that changed everything)
Neville had learned this lesson the hard way with his first popular blog, nevblog.com.
“The biggest regret of my life was doing two things wrong with my original popular blog: I didn’t collect emails and I didn’t send out an autoresponder.”
When people discovered nevblog, they’d see whatever he’d recently posted. Maybe it was great. Maybe it was just okay. They had to get lucky to find the good stuff.
“All they would see is the stuff I send them from now on,” he says. “Whereas when I started a Copywriting Course blog, day one, my autoresponder was in place.”
The difference was dramatic. His copywriting blog grew steadily, month after month, even during periods when he wasn’t publishing new content. His original blog? It treaded water, spiking only when he published something new, then dropping off again.
He wasn’t going to make that mistake again.
Want to see how other creators use Kit to reclaim their time? Check out how Pat Flynn runs more than 145 email automations and saves hundreds of hours with Kit.
How Neville keeps his email automations simple (and effective)
Neville’s automation philosophy? Keep it “stupid simple.”
“My automations are stupid simple. It’s like, if Cait signs up next week, send her this email,” Neville jokes.
No complex branching logic. No elaborate if-then trees that require a flowchart to understand. Just a straightforward sequence: one great email, wait a few days, another great email, repeat.
The “greatest hits” welcome sequence structure
Here’s exactly how Neville structures his Copywriting Course welcome sequence and evergreen content automation:
Evergreen email automation that runs for 6 months
Email 1: Delivered within an hour of signup: His most popular article—the one about becoming a copywriter and whether it’s actually worth it. High open rate because it’s exactly what someone joining his list wants to know.
Soft-sell automation that build trust before selling
Emails 2-6: Sent every 3-7 days: Each one features a proven piece of content: copywriter salary data, career path breakdowns, his unique perspective on skills copywriters should develop. All content he’d already created. All content he knew resonated.
Throughout the sequence: Soft sells, not hard pitches: “Every two or three emails, I’ll mention something about Copywriting Course. So I won’t send like a whole thing like promoting it all the time. But at the end, I’ll be like, here’s a cool thing about how someone increased their webpage conversion.”
The email automation runs for six months. That’s six months of nurturing, educating, and building trust—automatically.
“Let’s say Neville gets hit by the theoretical bus. You’ll get emails from me that are great for about six months before they end.”
Email automation protects creativity (not just revenue)
Most people think of automations as a “set it and forget it” convenience. But Neville saw something deeper: Email automations create a buffer that protects creativity.
“Not having to sit down and perform and write emails all the time is very helpful for creativity,” he says. Think about it. When you must publish every Tuesday at 9 AM, where does that leave you on the weeks when inspiration doesn’t strike until Wednesday afternoon? Or the weeks when you’re traveling? Or dealing with a family emergency?
You either push out mediocre work, miss your deadline and damage consistency, or sacrifice your time for the business. Neville’s simple email automation eliminated that pressure entirely.
“You need that freedom to think,” he says. “Some days I’m just not in the mood to be creative.”
Now, when inspiration strikes at 3 AM, he can capture it. When it doesn’t come for a week, that’s okay too. His automation is still nurturing subscribers, building relationships, making sales.
And during Q4? He writes and schedules everything by the end of Q3.
“All of our Black Fridays for the last few years have been completely automated,” he says. “I don’t do anything. I’ll sit there and kind of monitor things from time to time that I can just do on my phone. But everything is pre-done.”
Consistency without the grind
His open rates stayed high—around 40%, which he actively maintains by cleaning his list. “I want them to see my name or my company name and be like, I got to open that email,” Neville says. And subscribers keep engaging because they keep receiving quality content, whether Neville had a creative week or not.
His email automation (without extra complexity) trained his subscribers to expect value. Every single time.
Room to evolve the business
Perhaps most importantly, the automation buffer gave Neville space to adapt as the market shifted.
AI began disrupting the copywriting space. What was once 80% of his revenue (Copywriting Course) needed to evolve. He saw the writing on the wall: “I think Copywriting Course will slowly march towards dead, and SwipeFile will slowly march towards being the absolute main thing.”
But because his email revenue has been automated and stable, he could pivot without panic. SwipeFile grew. Consulting picked up—ironically, because of AI.
“All these agencies and companies are like, well, let’s go full AI. And they start sending AI newsletters, AI emails,” Neville explains of the need for his business. “And then they come back to me in a few months and like, ‘Hey, nothing’s working.'”
His business evolved from a single income stream to three balanced revenue sources. All while maintaining the same level of customer nurturing, the same quality of relationship-building.
That’s the power of automation: not just maintaining what works, but creating space to build what’s next.
Freedom from burn out: Optimizing for days, not dollars
When asked he he’d spend an extra 10 hours this week, Neville’s answer is immediate and simple: “Probably with my son.”
Not with the 42,000 subscribers. Not worrying about the revenue that email generates. Not even tending to the smooth-running automations that handle months of nurturing without his input.
I didn’t build this business to burn out.
Neville built it to work smarter. To let systems handle the predictable, repeatable parts so he could focus on what only he can create. Or better yet, do what he actually wants to do with his one life.
His best creative work? It still comes at 3 AM, when he wakes up with an idea and thinks “wouldn’t it be kind of funny if I started the email out like this?” That’s when he grabs his iPad and starts sketching.
But now, those moments of inspiration are choices, not obligations. The pressure is off. The automation is running. The business is growing.
And on holidays? He’s not thinking about email at all.
The results: 90% of sales from email—without being online
Neville’s results aren’t just about revenue—though email still drives 90% of Neville’s sales. They are about reclaiming his life.
That Thanksgiving scene from earlier? It doesn’t happen anymore.
At the end of Q3, I’ll generally have all the emails for Q4 locked and loaded and ready to go. That takes off a lot of stress and allows me to have a life, which is ultimately the point of your business is to fund your life is what I believe most people work for.
Neville’s Q4 revenue is as strong as ever. His Black Friday campaigns run flawlessly. But now he’s downstairs with family, not upstairs with his laptop.
Start saving time with email automations like Neville. Download “The creator’s automation playbook”, a free guide that walks you through the email automation templates Kit creators use to grow while gaining back more family time. Get the exact templates and video overviews of how to use them.
