Gannon Meyer helps creators automate their marketing. In his own business, he uses email automation to generate consistent revenue from a 9,000-person list—without spending his days selling non-stop.
At a glance: Gannon Meyer’s email automation results
As someone who teaches email automation for creators, Gannon Meyer practices what he preaches—using Kit to turn every Instagram interaction into personalized email journeys that drive consistent sales without manual effort.
His approach is simple: give something away for free, ask a question to understand what people need, and suggest the next step.
With 9,000 subscribers, 60+ email automations running, and a 45% average open rate, Gannon’s email list generates 2-3 sales from every newsletter he sends. His most recent bootcamp launch brought in over $50,000—primarily through email.
This is how he built a lifestyle business that lets him spend most of his time teaching, not selling.
The problem: trading time for money as a creator
After leaving his life insurance sales job in 2020, Gannon invested in learning all he could about marketing by getting hands on and filming content himself. That landed him a gig at a marketing agency, where he focused primarily on lead generation. This started his fascination with audience data.
He realized something most creators miss: you can know everything about someone based on their activity on your website. And if you use that data thoughtfully, sales conversations become service conversations.
After a few years in marketing and sales, Gannon continued to work on his own content while taking on his own clients until eventually he transitioned to running his own business full time.
His business grew on Instagram and his one-on-one client work took off. But there was a catch. The more successful his one-on-one services became, the more his time got consumed by work that drained his energy.
I had people book one-on-one calls with me, and the next day they’re like, ‘Yeah, I just did what you told me to do. I changed something simple and three sales came in. It was rewarding, but it wasn’t what I wanted to do.
Gannon wanted to teach. He wanted to help people automate their businesses. And ironically, his own business model was the opposite of automated.
“The one-on-one stuff has made me probably 30 to 40% of my income over the past four months,” he admits. “But I’m just shutting it off because I don’t like doing it.”
The shift: building a teaching-first business with email automation
Gannon made a decision that might sound crazy to some: he cut off a significant revenue stream because it didn’t align with how he wanted to spend his time.
“My business model is not ‘how can I work less’—it’s ‘how can I do more of the work that excites me,'” he says. For Gannon, that meant structuring his entire business around group teaching through bootcamps, courses, and workshops rather than that individual client work.
His ideal business model now includes a $97 template pack that helps people get started, an $800 bootcamp where he teaches in a group setting, a $1,500 audit for those who need personalized feedback, and eventually a membership program.
This is where email automation to save time became critical. Kit automations handle everything between the $97 offer and the high-ticket services. While Gannon creates content and teaches workshops, Kit tags, segments, and nurtures relationships 24/7.
Want to see how other creators use Kit to reclaim their time? Check out how Pat Flynn leverages 145 automations on Kit to build his $5M through email automation.
How Gannon automates email marketing from Instagram: ManyChat to Kit
Some think automation means blasting the same message to everyone. Gannon does the opposite with his creator email automation strategy.
His system connects Instagram (via ManyChat) to Kit in three simple steps:
1. Give something away for free
Whether it’s a template or an automation guide, Gannon starts with genuine value via Instagram DM.
2. Ask one open-ended to understand what people need
This is where most marketing goes wrong. Gannon doesn’t use multiple-choice questions in DMs because people just click the first option to see what happens. Instead, he asks open-ended questions like, “What are you hoping to achieve with this template?”
The data he gets back is gold. Some people want to sell more products. Others want to grow their email list. Some just want to level up their automation skills. Each answer automatically tags them in Kit and puts them into the right bucket.
3. Automate the next step with email
Once someone’s tagged, Gannon’s Kit automations send them relevant offers over the next few weeks through his welcome sequence and weekly newsletter. If someone said they want to sell more digital products, they get pitched the full template pack at a discount. If they’re focused on list growth, they get different messaging.
“It’s always positioned like, you probably need more help. Why don’t you just tell me what you need help with?” Gannon says. “It builds trust because I’m not just saying ‘I have something I want to sell you.’ I’m saying ‘I think you could benefit from this based on what you told me.'”
Email automation examples that drive $50K+ launches
This system allowed Gannon to recently launch a bootcamp that brought in over $50,000—just through email.
Every weekly newsletter also generates 2-3 sales of his lower-priced products. His email list of 9,000 engaged subscribers (he regularly prunes anyone who hasn’t opened in six months) consistently performs with a 45% average open rate.
Gannon now spends his time how he wants:
- 30% teaching
- 20% writing
- 20% creating videos
- 30% living his life (playing pickleball, reading, hanging out with friends)
“If all I am doing is teaching or making videos, I’m good,” he says. “I don’t want to work four hours and then be bored for the rest of the day. I want to work. What I do, for the most part, when I’m teaching, just feels like play.”
Why Gannon chose Kit for email automation
Gannon switched to Kit around 2022 after hearing about it from creators like Ali Abdaal. What keeps him using it comes down to focus.
“Kit is email. That’s it,” he says. “Email and automations, but mainly it’s helping you own an audience. Because it has done that really well, I think it’s the best platform for running email marketing.”
He’s cautious about platforms that try to do everything. “I’m very hesitant of the all-in-one platforms. They tend to be really good at one or two things and not everything. The all-in-one platforms are not great at email.”
The features he uses most include Visual Automations with link triggers, forms, and rules. Tags and segmentation let him see who’s interested in specific offers. “I can see the people who are interested, and if they haven’t purchased within 48 hours, I can reach out with a personal email or voice note,” he explains. Custom fields add another layer of personalization.
More than any individual feature, what matters to Gannon is the ability to always reach at least some of his audience at any time—something he says you’ll never achieve on Instagram.
Owning your audience vs. renting it from social platforms
For Gannon, email isn’t just another marketing channel. It’s the foundation of his business.
“Instagram and other social platforms don’t really tell us when algorithms change. You’ll just notice a difference in views and you’re like, ‘What’s going on?'” he explains. “Your reach can drop off a cliff for months and you’re like, ‘I didn’t change anything.'”
Email solves that problem.
I look at email as a way to reach more of your most loyal fans, which is always great. But it’s also a way, at least for me as a short form creator, to dive deeper with people in really technical strategies.
His three-minute Instagram videos can only explain so much. But in an email or a 45-minute YouTube tutorial linked from his newsletter, he can go deep. “I can guarantee at least a few hundred people click on it. Otherwise, they wouldn’t have seen it.”
When it comes time to sell, email is where real revenue happens. “I have the data on what I can reasonably expect in terms of revenue based off of all the things that I track in Kit. Everything is just totally customized to what I know about this person.”
How to scale a newsletter with automation
Gannon’s system works because of three principles:
1. Lead with value, not pitches
“You’re not obligated to buy,” Gannon tells people in his automated voice notes. “You can watch all my free stuff and build a business off of it, for sure. But everything I sell is just helping people fast-track results.”
2. Listen before you sell
The open-ended question in his DM automations gives people space to tell him what they actually need. That data makes every subsequent offer feel helpful rather than pushy.
3. Let automation handle repetition, not relationships
Kit automations manage the technical work of tagging, segmenting, and delivering sequences. But Gannon’s voice, teaching, and personal touch still come through in every email and workshop.
I really think Kit just helps me own my audience in a really elegant way.
Creating evergreen email automation that works in the background
Once someone downloads Gannon’s free template from Instagram, they automatically enter an automated welcome sequence that:
- Delivers the promised template immediately
- Asks an open-ended question five minutes later to understand their goals
- Tags them based on their response
- Sends personalized content and offers over the following weeks
- Continues nurturing through weekly newsletters with relevant PS sections
This entire system runs without Gannon touching it. While he focuses on teaching live workshops and creating new content, these automations work in the background, turning new subscribers into customers on autopilot.
Building the business you actually want
Gannon’s not chasing the biggest revenue number possible. He’s chasing the lifestyle he actually wants.
With Kit handling the automation, segmentation, and personalized selling in the background, Gannon gets to spend his days doing exactly that.
“The incremental difference between a million dollars in revenue compared to $10 million or $20 million is not my goal,” he says. “My goal is just to make a nice living, have a nice house, not worry about money, have no debt, and just do what I love, which is teaching.”
Ready to set up email automations like Gannon? Download “The creator’s automation playbook”, a free guide that walks you through the email automation templates top creators like Gannon use to grow without burnout.
