Our mission

Every day, more experts are building businesses around what they know. But building something sustainable is hard. And there's a huge misconception that this work is just about making money.

We know this is about so much more than money.

It's about doing work that brings you joy and makes other people's lives better. It's about teaching what you know to people who care. It's about building something you're proud of. And it's never one-sided—you serve your audience well, and they make the work worth doing.

We know you started this for so much more than just profit. You care about value: the value you provide to others, the value your business provides for your family, and the values you'll never sacrifice for a quick buck.

At Kit, we're on a mission to help you build a business that lasts—one that scales sustainably, serves your audience well, and gives you the freedom to keep doing deeply meaningful work.

Our vision has five parts:

• $1,000,000,000 made by creators using Kit – Yes, that's a billion. Our success is measured by the success of our customers. If we're not helping creators earn money, we're not helping them earn a living.
• $100,000,000 in annual recurring revenue – Earning $100M in a year will put us in rarified air. Not many companies ever make it here, but we're not most companies.
• 250,000 creators using Kit – We want to make earning a living as an online creator a valued, popular, and respected career path. That starts with expanding the number of people earning a living online.
• Financial independence for our team – We believe a small team gives us the opportunity to focus on what matters most, including pushing our team to do the best work of their lives, staying profitable to be able to reinvest in our product, team, and customers, and giving back to the communities where we live, work and play.
• 100% independent – We won't sell, raise venture funding, or give up control. The creators we serve are our investors.

We don't know how long it will take, and we don't care. Achieving this vision is the embodiment of our mission and it's why we exist.

• Teach everything you know – We teach everything we know for the benefit of creators and the broader tech industry. We encourage our community to do the same.
• Create every day – Our best days are the ones when we create. Every person on the team is a creator and can roll up their sleeves to help build a better product and company. We believe consistent progress every day leads to incredible results.
• Work in public – We share everything from our soaring successes to our epic failures because it helps us learn together. Besides, if we aren't willing to sign our names to our work and put it into the world, we'll never truly reach our potential.
• Default to generosity – We make an impact by generously serving others. We're a team of people who care deeply about one another, the creator community, and the wider world around us.
• Creator success is our success – Every project we choose, every feature we build, every story we tell — they should all tie back to helping creators succeed. When creators grow their audiences, earn a living, and support their families, we all win.
• Do it with excellence – When we choose to do something, we set the bar high. We iterate our way to excellence. When we can't, we say no. When we say yes, we go all in to reach our potential. We have fun while doing the best work of our lives.

Our difference is that we get you.

Because we're creators too. We know what it's like to care deeply about serving your audience well. We know every subscriber has a story. And we know you didn't start this for the money alone—you started it to make people's lives better.

That's why we design features that help you serve people, not just sell to them. And it's why we care deeply about helping you succeed; because we believe the work you do matters.

You can compare features across email platforms. You can compare deliverability ratings and support hours. But those aren't the only reasons experts choose Kit.

They choose Kit because when they talk to our team, read our docs, or use our product, they can tell: we get it. We understand what you're trying to build and why it matters. We know your business is personal—it's how you support your family, share your expertise, and serve your community. We're not just building software for creators. We're building it with you.